Studying on Construction Programs of the Platform of Primary Products Marketing

As a kind of advanced productive forces, the advantage and potential of E-commerce could not be ignored for upgrading the industrialization degree of agriculture, adjusting the agricultura structure, reducing the transaction cost of agricultural products and enlarging the market sale range and channels of agricultural products. This paper analyzes the present status and problems of application of Chinese agricultural E-commerce, points out that constructing primary products marketing platform is the first step to develop agricultural E-commerce. Combining with the situation and characteristics of Chinese agriculture, it gives out constructing programs and the frameworks of Chinese primary products marketing platform. Anlysize these programs and proposed Implementation Strategy from the Adaptive Point of View.